Found: 8

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  • Consumer substitution decisions: an integrative framework.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 305, doi. 10.1007/s11002-014-9313-2
    By:
    • Hamilton, Rebecca;
    • Thompson, Debora;
    • Arens, Zachary;
    • Blanchard, Simon;
    • Häubl, Gerald;
    • Kannan, P.;
    • Khan, Uzma;
    • Lehmann, Donald;
    • Meloy, Margaret;
    • Roese, Neal;
    • Thomas, Manoj
    Publication type:
    Article

  • Advancing consumer neuroscience.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 257, doi. 10.1007/s11002-014-9306-1
    By:
    • Smidts, Ale;
    • Hsu, Ming;
    • Sanfey, Alan;
    • Boksem, Maarten;
    • Ebstein, Richard;
    • Huettel, Scott;
    • Kable, Joe;
    • Karmarkar, Uma;
    • Kitayama, Shinobu;
    • Knutson, Brian;
    • Liberzon, Israel;
    • Lohrenz, Terry;
    • Stallen, Mirre;
    • Yoon, Carolyn
    Publication type:
    Article

  • Consumer and managerial goals in assortment choice and design.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 293, doi. 10.1007/s11002-014-9307-0
    By:
    • Kahn, Barbara;
    • Chernev, Alexander;
    • Böckenholt, Ulf;
    • Bundorf, Kate;
    • Draganska, Michaela;
    • Hamilton, Ryan;
    • Meyer, Robert;
    • Wertenbroch, Klaus
    Publication type:
    Article

  • How do firms make money selling digital goods online?

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 331, doi. 10.1007/s11002-014-9310-5
    By:
    • Lambrecht, Anja;
    • Goldfarb, Avi;
    • Bonatti, Alessandro;
    • Ghose, Anindya;
    • Goldstein, Daniel;
    • Lewis, Randall;
    • Rao, Anita;
    • Sahni, Navdeep;
    • Yao, Song
    Publication type:
    Article

  • Structural models of complementary choices.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 245, doi. 10.1007/s11002-014-9309-y
    By:
    • Berry, Steve;
    • Khwaja, Ahmed;
    • Kumar, Vineet;
    • Musalem, Andres;
    • Wilbur, Kenneth;
    • Allenby, Greg;
    • Anand, Bharat;
    • Chintagunta, Pradeep;
    • Hanemann, W.;
    • Jeziorski, Przemek;
    • Mele, Angelo
    Publication type:
    Article

  • Choice and self: how synchronic and diachronic identity shape choices and decision making.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 281, doi. 10.1007/s11002-014-9312-3
    By:
    • Urminsky, Oleg;
    • Bartels, Daniel;
    • Giuliano, Paola;
    • Newman, George;
    • Puntoni, Stefano;
    • Rips, Lance
    Publication type:
    Article

  • Beware of black swans: Taking stock of the description-experience gap in decision under uncertainty.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 269, doi. 10.1007/s11002-014-9316-z
    By:
    • Palma, André;
    • Abdellaoui, Mohammed;
    • Attanasi, Giuseppe;
    • Ben-Akiva, Moshe;
    • Erev, Ido;
    • Fehr-Duda, Helga;
    • Fok, Dennis;
    • Fox, Craig;
    • Hertwig, Ralph;
    • Picard, Nathalie;
    • Wakker, Peter;
    • Walker, Joan;
    • Weber, Martin
    Publication type:
    Article

  • The interrelationships between brand and channel choice.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
    By:
    • Neslin, Scott;
    • Jerath, Kinshuk;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Deighton, John;
    • Gensler, Sonja;
    • Lee, Leonard;
    • Montaguti, Elisa;
    • Telang, Rahul;
    • Venkatesan, Raj;
    • Verhoef, Peter;
    • Zhang, Z.
    Publication type:
    Article