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Foreword.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 1
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- Article
Trademark Law: How We Got to Where We Are Today.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 3
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- Article
What Makes Trademarks "Intellectual" Property?
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 7
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- Article
Utilitarianism and Trademark Protection.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 14
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- Article
The Origins of the Lanham Act.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 22
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- Article
Federal Preemption and State Trademark Law: Exception or Indifference?
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 28
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- Article
The Tea Rose/Rectanus Doctrine Is Alive and Well: A Case Note.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 35
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- Article
Requirements for Mark Registration and Renewal under California's New Trademark Law.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 41
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- Article
California Penal Laws: Mark Abuse.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 47
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- Article
One Lawyer, Two Clients, and the PTO.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 57
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- Article
The Disciplinary Function of the PTO's Office of General Counsel.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 65
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- Article
Trademark Terms Under the Lanham Act and State Law.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 70
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- Article
The Supplemental Register: Yesterday's Plan A, Today's Plan B.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 78
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- Article
Where's the Beef? Slogans as Marks Under the Lanham Act.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 81
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- Article
APPENDIX FROM THE PTO'S: TRADEMARK ELECTRONIC SEARCH SYSTEM (TESS), ACCESSIBLE AT WWW.USPTO.GOV (LAST VISITED JULY 2009).
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 90
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- Article
Primarily Annoyingly Deceptively Tongue Twisting.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 92
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The Lanham Act and Geographical Indications Used on or in Connection with Wines or Spirits.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 95
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- Article
Should Congress Provide a PTOMaintained Register for Famous Marks?
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 99
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- Article
A Guide to e-Registration of a Mark Already in Use.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 110
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- Article
Strategies for Responding to an Office Action Refusing Registration for a "Merely Descriptive" Mark.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 116
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What Happens if I Can't Get Away with It? Disclaimer Law and Practice.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 125
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- Article
Other People's Names and Faces.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 133
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- Article
Appealing Decisions of Stubborn Examining Attorneys: The Path of Ex Parte Appeal to the TTAB and Federal Circuit.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 141
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- Article
Alternatives to Opposition for Attacks on Registrability of an ITU Mark.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 147
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- Article
Application Strategies for Concurrent-Use Registration.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 152
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- Article
Where to Go with a TTAB Final Decision: Two Options.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 157
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- Article
Trademarks as Components of Goodwill.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 165
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- Article
How to Properly Celebrate a Trademark Registration's Fifth Birthday.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 173
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- Article
In re Save Venice: When Ownership of an "Incontestable" Mark Won't Help You Out.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 179
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- Article
Cancellation of Generic Incontestable Marks.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 185
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- Article
Do or Die: Genericide Prevention.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 189
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- Article
One of These Things Is Not Like the Others: Concurrent Use, Assignment, and Licensing of Trademarks.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 194
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- Article
Requirements for Licensing Trademarks in a Company's Territorial Expansion.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 200
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- Article
Planning for the Assignment of a Lanham Act Mark.
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- 2010
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- Essay
Assignments of Property Rights in Medical Practices: An Illustration of Trademark Assignment Principles.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 211
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- Article
Property of the Estate: Trademarks in Bankruptcy Proceedings.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 216
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- Article
Protecting a Trademark Licensee's Rights from Rejection in the Licensor's Bankruptcy Proceedings.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 220
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- Article
Might Makes McRight: McDonald's Corporation's Trademark Strategy.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 227
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- Article
Rotary International's Collective Membership Marks.
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- 2010
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- Essay
The Importance of Idaho Potatoes.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 241
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- Article
Game (Not) Over: How a Mark Saved Video Games.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 247
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- Article
USDA Organic Certification for the Innovative Farmer.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 254
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- Article
Rumble of the Rums: The Battle Over "Havana Club".
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 261
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- Article
The Attribution Right, the Misappropriation Theory, and Dastar v. Twentieth Century Fox.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 287
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- Article
The Advertising Factor in the Secondary Meaning Instruction.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 296
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- Article
Hassan v. Greater Houston Transportation Co.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 302
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- Article
Likelihood of Confusion: Subjective Guilt, Objective Deception.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 308
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- Article
PodWars: Too Big of a Bite or Free-Riders' Red Herring?
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 315
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- Article
Smith v. Wal-Mart: Parody Meets Confusion.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 324
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- Article
Louis Vuitton v. Dooney & Bourke: The Lanham Act Meets Haute Couture.
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- Journal of Contemporary Legal Issues, 2010, v. 19, n. 1, p. 333
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- Article