BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP: John Carreyrou New York, NY: Knopf Doubleday Publishing. 2020. 400 pp. ISBN 978-0525431992. List price: $18.00. Paperback.
- Published in:
- 2024
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- Publication type:
- Book Review
Works in Journal of International Consumer Marketing, 2024, Vol 36, Issue 5
Results: 7
1
2
Boosting Upcycled Value: Evidence from an Emerging Economy.
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- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 403, doi. 10.1080/08961530.2024.2383910
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- Publication type:
- Article
3
Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude.
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- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 503, doi. 10.1080/08961530.2024.2324764
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- Publication type:
- Article
4
Young consumers' responsibility for sustainable consumption and the preference of local brands.
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- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 485, doi. 10.1080/08961530.2024.2312471
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- Publication type:
- Article
5
The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea.
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- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 463, doi. 10.1080/08961530.2024.2303583
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- Publication type:
- Article
6
Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity.
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- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 443, doi. 10.1080/08961530.2024.2301937
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- Publication type:
- Article
7
Attitudes toward LCCP strategies: A comprehensive framework.
- Published in:
- Journal of International Consumer Marketing, 2024, v. 36, n. 5, p. 423, doi. 10.1080/08961530.2023.2298385
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- Publication type:
- Article