Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 57, doi. 10.1080/08911762.2016.1138564
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Works in Journal of Global Marketing, 2016, Vol 29, Issue 2
Results: 5
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Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 55, doi. 10.1080/08911762.2016.1171052
- Publication type:
- Article
3
Managing Opportunism in China: The Roles of Guanxi , Environmental Uncertainty, and Management Culture.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 98, doi. 10.1080/08911762.2016.1139223
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- Article
4
Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 85, doi. 10.1080/08911762.2015.1133870
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- Article
5
Exploring Consumers' Expectations of Sustainability in Mature and Emerging Markets.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 71, doi. 10.1080/08911762.2015.1133869
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- Article