Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 57, doi. 10.1080/08911762.2016.1138564
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- Publication type:
- Article
Works matching IS 0891-1762 AND VI 29 AND IP 2 AND DT 2016
Results: 5
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Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 55, doi. 10.1080/08911762.2016.1171052
- Publication type:
- Article
3
Managing Opportunism in China: The Roles of Guanxi , Environmental Uncertainty, and Management Culture.
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- Journal of Global Marketing, 2016, v. 29, n. 2, p. 98, doi. 10.1080/08911762.2016.1139223
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- Publication type:
- Article
4
Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 85, doi. 10.1080/08911762.2015.1133870
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- Publication type:
- Article
5
Exploring Consumers' Expectations of Sustainability in Mature and Emerging Markets.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 71, doi. 10.1080/08911762.2015.1133869
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- Publication type:
- Article