Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 105, doi. 10.1123/jsm.2020-0426
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- Publication type:
- Article
Works matching IS 08884773 AND DT 2022 AND VI 36 AND IP 2
Results: 8
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The Attention Economy and Esports: An Econometric Analysis of Twitch Viewership.
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 145, doi. 10.1123/jsm.2020-0383
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- Publication type:
- Article
3
Increasing Human Capital of Coaches—An Investigation Into Individual and Organizational Factors.
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- Journal of Sport Management, 2022, v. 36, n. 2, p. 199, doi. 10.1123/jsm.2020-0319
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- Article
4
Sports Sponsorship Announcements and Marketing Capability.
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- Journal of Sport Management, 2022, v. 36, n. 2, p. 171, doi. 10.1123/jsm.2020-0294
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- Publication type:
- Article
5
What Are the Benefits of Hosting a Sporting Mega Event? Evidence From Industrial Firms in China.
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 118, doi. 10.1123/jsm.2020-0270
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- Publication type:
- Article
6
Feminine and Sexy: A Feminist Critical Discourse Analysis of Gender Ideology and Professional Cheerleading.
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 130, doi. 10.1123/jsm.2020-0222
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- Publication type:
- Article
7
Basketball's Black Tax? An Examination of Historically Black College and University Men's Basketball Guarantee Game Compensation.
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 159, doi. 10.1123/jsm.2020-0206
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- Publication type:
- Article
8
A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?
- Published in:
- Journal of Sport Management, 2022, v. 36, n. 2, p. 188, doi. 10.1123/jsm.2020-0203
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- Publication type:
- Article