Market Reactions to Corporate Sponsorships of European Football Kits: The Moderating Effects of Firm Congruence.
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 211, doi. 10.1123/JSM.2014-0123
- By:
- Publication type:
- Article
Works matching IS 08884773 AND DT 2015 AND VI 29 AND IP 2
Results: 7
1
2
The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth.
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 200, doi. 10.1123/JSM.2013-0285
- By:
- Publication type:
- Article
3
#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
4
The Impact of Color and Animation on Sports Viewers' Attention to Televised Sponsorship Signage.
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 170, doi. 10.1123/JSM.2013-0280
- By:
- Publication type:
- Article
5
Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis.
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 155, doi. 10.1123/JSM.2013-0292
- By:
- Publication type:
- Article
6
What Drives Ambush Marketer Misidentification?
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 137, doi. 10.1123/JSM.2014-0122
- By:
- Publication type:
- Article
7
Sponsorship-Linked Marketing: Introduction to Topics.
- Published in:
- Journal of Sport Management, 2015, v. 29, n. 2, p. 133, doi. 10.1123/JSM.2015-0055
- By:
- Publication type:
- Article