GENERATING PRESS, BOLD IDEAS, AND STUBBORNNESS: THE IMPACT OF CELEBRITY CEOS.
- Published in:
- Journal of Business Strategies, 2016, v. 33, n. 1, p. 67
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- Publication type:
- Article
Works matching IS 08872058 AND DT 2016 AND VI 33 AND IP 1
Results: 4
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ENTREPRENEURIAL STRATEGIES FOR EMERGING MARKETS.
- Published in:
- Journal of Business Strategies, 2016, v. 33, n. 1, p. 47
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- Publication type:
- Article
3
THE ROLE OF PSYCHIC DISTANCE IN INTERNATIONALIZATION STRATEGY EVALUATIONS AND STRATEGIC CHOICES.
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- Journal of Business Strategies, 2016, v. 33, n. 1, p. 15
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- Publication type:
- Article
4
BRAND LOYALTY AND STORE LOYALTY FOR CONSUMERS PURCHASING A PRODUCT WARRANTY IN A HEALTH CARE SETTING: AN INVESTIGATION OF THE DIFFERENCES ACROSS GENDER, AGE, AND INCOME GROUPS.
- Published in:
- Journal of Business Strategies, 2016, v. 33, n. 1, p. 1
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- Publication type:
- Article