Works matching IS 0884-1241 AND VI 34 AND IP 1 AND DT 2024
Results: 20
College choice & the consumer: the impact of gender on higher education enrollment.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 415, doi. 10.1080/08841241.2021.2006851
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You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 368, doi. 10.1080/08841241.2021.1992814
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A comparative analysis of institutional commitment: are business students different?
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 262, doi. 10.1080/08841241.2021.1977449
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Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students' learning engagement.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 390, doi. 10.1080/08841241.2021.1998285
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Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 344, doi. 10.1080/08841241.2021.1991072
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- Article
Corporate branding of academic institutions: semiotic communication of logos and names.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 321, doi. 10.1080/08841241.2021.1989544
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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 283, doi. 10.1080/08841241.2021.1977450
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Determinants of learner-centric brand equity for online universities in Gulf countries.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 301, doi. 10.1080/08841241.2021.1983689
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The educational placebo effect: branding higher education benefits student learning.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 246, doi. 10.1080/08841241.2021.1975186
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Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 223, doi. 10.1080/08841241.2021.1975185
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The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 201, doi. 10.1080/08841241.2021.1975184
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Student satisfaction: the role of expectations in mitigating the pain of paying fees.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 178, doi. 10.1080/08841241.2021.1973646
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Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 156, doi. 10.1080/08841241.2021.1973645
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Higher education institution choice intention model: mediation effect of attitude.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 136, doi. 10.1080/08841241.2021.1969489
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Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers' caring behaviors.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 116, doi. 10.1080/08841241.2021.1966158
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Innovation in educational marketing: a study applied to Brazilian private higher education institutions.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 95, doi. 10.1080/08841241.2021.1966157
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Cultural exploration as an antecedent of students' intention to attend university events: an extension of the theory of reasoned action.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 72, doi. 10.1080/08841241.2021.1958125
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Measuring COVID-19's impact on international HE students and intervention satisfaction: implications for marketing theory and practice.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 44, doi. 10.1080/08841241.2021.1949660
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Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 18, doi. 10.1080/08841241.2021.1949659
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Antecedents and consequences of students' attitudes towards internationally accredited business schools: a signalling theory perspective.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 1, p. 1, doi. 10.1080/08841241.2021.1942388
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- Article