Works matching IS 08837066 AND DT 2003 AND VI 19 AND IP 1

Results: 6
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    Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation question<FN>The authors wish to thank the other members of the PA team who contributed to the modeling and client work reported here. Alphabetically they are: Ben Bryant, Ken Cooper, Sharon Els, Peter Genta, Jane Hemingway, Tameez Sunderji, and Mary Tolikas. We are also grateful to the visionary yet practical people at the client company and their advertising agency, who must remain anonymous at this point. You know who you are, and we thank you. We also appreciate and thank the anonymous referees who broadened the literature survey. </FN>

    Published in:
    System Dynamics Review (Wiley), 2003, v. 19, n. 1, p. 27, doi. 10.1002/sdr.264
    By:
    • Graham, Alan K.;
    • Ariza, Carlos A.
    Publication type:
    Article
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    Editorial.

    Published in:
    System Dynamics Review (Wiley), 2003, v. 19, n. 1, p. 1, doi. 10.1002/sdr.265
    By:
    • Dangerfield, Brian
    Publication type:
    Article
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