Works matching IS 08732949 AND DT 2011
Results: 16
EMPLOYABILITY ITINERARIES OF GRADUATES IN MARKETING: AN EXPLORATORY STUDY.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 26, p. 90
- By:
- Publication type:
- Article
IN-STORE MARKETING TO CHILDREN: US FOOD RETAILER PRACTICES ABATING CHILDHOOD OBESITY.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 78
- By:
- Publication type:
- Article
THE CHILD IN CONSUMER CULTURE: KID EMPOWERMENT AND THE ROLE OF CONSUMER ASSOCIATIONS.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 119
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- Publication type:
- Article
AN EMPIRICAL STUDY OF "LITTLE EMPEROR" SHOPPING BEHAVIOUR.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 105
- By:
- Publication type:
- Article
THE MEANING OF SHOPPING TO CHILDREN: A COMPARISON BETWEEN PORTUGAL AND THE USA.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 90
- By:
- Publication type:
- Article
YOUNG CONSUMERS AND CELEBRITIES.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 50
- By:
- Publication type:
- Article
A COOPERAÇÃO NA DISTRIBUIÇÃO DE VINHO DO PORTO - ESTRATÉGIAS DE RELACIONAMENTO EM MÚLTIPLOS CANAIS.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 26, p. 51
- By:
- Publication type:
- Article
ADOLESCENTS' ATTITUDES TOWARD INTERNET ADVERTISING.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 20
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- Publication type:
- Article
'CATCH THEM YOUNG'-ADVERTISING ON TELEVISION AIMED AT CHILDREN.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 7
- By:
- Publication type:
- Article
CHILDREN, PACKAGING AND ON-PACK NUTRITIONAL INFORMATION: AN EXPLORATORY STUDY.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 62
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- Publication type:
- Article
SOME NEW THOUGHTS ON FORMATIVE AND REFLECTIVE MEASUREMENT MODELS IN MARKETING RESEARCH.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 26, p. 74
- By:
- Publication type:
- Article
THE EFFECTIVENESS OF ADVERGAMES IN ENHANCING CHILDREN'S BRAND RECALL, IMAGE, AND PREFERENCE.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 34
- By:
- Publication type:
- Article
RESPONSABILIDADE SOCIAL DA EMPRESA, ESTRATÉGIA E VANTAGEM COMPETITIVA: ESTUDO DE CASO.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
ANÁLISE CONJUNTA: UMA APLICAÇÃO AO ESTUDO DAS PREFERÊNCIAS DOS CONSUMIDORES.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
MARKETING RELACIONAL: DAS ORIGENS ÀS ACTUAIS ESCOLAS DE PENSAMENTO.
- Published in:
- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 26, p. 15
- By:
- Publication type:
- Article
MARKET DRIVING OR MARKET DRIVEN? A CASE-STUDY IN THE PORTUGUESE ICE-CREAM INDUSTRY.
- Published in:
- 2011
- By:
- Publication type:
- Case Study