Works matching IS 07907362 AND DT 2007 AND VI 19 AND IP 1/2
Results: 6
THE BRAND INSIDE: THE FACTORS OF FAILURE AND SUCCESS IN INTERNAL BRANDING.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 54
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- Publication type:
- Article
WHAT BUSINESS CAN LEARN FROM THE POETRY OF THOMAS KINSELLA.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 46
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- Article
A COMPARATIVE STUDY OF THE CORPORATE REPUTATION OF IRISH VERSUS BRITISH RETAILERS: LESSONS FOR RETAIL BRAND PRACTICE.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 37
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- Publication type:
- Article
THE MEASUREMENT OF MARKETING PERFORMANCE IN IRISH FIRMS.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 26
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- Publication type:
- Article
EXPLORING THE USE OF DICHOTOMY IN MARKETING: CELT VERSUS SAXON REVISITED.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 19
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- Publication type:
- Article
THE TECHNOLOGICAL GAZE IN ADVERTISING.
- Published in:
- Irish Marketing Review, 2007, v. 19, n. 1/2, p. 3
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- Publication type:
- Article