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CHARITY BUSINESS MARKETING 3.0, VERSION TOMS SHOES.
- Published in:
- Décisions Marketing, 2009, n. 55, p. 5, doi. 10.7193/dm.055.05.06
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- Article
DE L'ACHAT MALIN AU DÉTOURNEMENT DE LA PROMOTION.
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- Décisions Marketing, 2009, n. 55, p. 9, doi. 10.7193/dm.055.09.18
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- Article
LES FACTEURS-CLÉS DE SUCCÈS D'UNE SUBSTITUTION DE MARQUES DU POINT DE VUE DES CONSOMMATEURS.
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- Décisions Marketing, 2009, n. 55, p. 19, doi. 10.7193/dm.055.19.28
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- Article
CONTRAINTES ET OPPORTUNITÉS À FABRIQUER DES MARQUES DE DISTRIBUTEURS.
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- Décisions Marketing, 2009, n. 55, p. 29, doi. 10.7193/dm.055.29.40
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- Article
DISTRIBUTION MULTICANAL.
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- Décisions Marketing, 2009, n. 55, p. 41
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- Article
INTÉGRER L'ÉTHIQUE DANS L'ENTREPRISE.
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- Décisions Marketing, 2009, n. 55, p. 53, doi. 10.7193/dm.055.53.64
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- Article
MUSIQUE ENREGISTRÉE ET STRATÉGIES D'ARTISTES.
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- Décisions Marketing, 2009, n. 55, p. 65, doi. 10.7193/dm.055.65.67
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- Article
GÉRER LA RELATION CLIENT SANS PROGRAMME DE FIDÉLISATION.
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- Décisions Marketing, 2009, n. 55, p. 69, doi. 10.7193/dm.055.69.72
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- Article
LA RELATION CLIENT SUR INTERNET.
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- Décisions Marketing, 2009, n. 55, p. 73, doi. 10.7193/dm.055.73.76
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- Article
LES RÉSEAUX SOCIAUX : théorie, concepts et nouvelles orientations pour le marketing.
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- Décisions Marketing, 2009, n. 55, p. 77, doi. 10.3917/dm.055.0077
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- Article
Does ethics have a chance in a world of consumers?
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- Décisions Marketing, 2009, n. 55, p. 81
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- Article
In the Bubble. De la complexité au design durable.
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- Décisions Marketing, 2009, n. 55, p. 82
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- Article
White Space. Communicazione non convenzionale.
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- Décisions Marketing, 2009, n. 55, p. 82
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- Publication type:
- Article
ABSTRACTS.
- Published in:
- 2009
- Publication type:
- Abstract