Works matching IS 07730543 AND DT 2013 AND VI 30 AND IP 3
Results: 8
Promoting Sustainability by Marketing Green Products to Non-Adopters.
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- Gestion 2000, 2013, v. 30, n. 3, p. 77, doi. 10.3917/g2000.303.0077
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- Article
Repenser l'action stratégique des middle managers au sein des firmes socialement responsables.
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- Gestion 2000, 2013, v. 30, n. 3, p. 129, doi. 10.3917/g2000.303.0129
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- Article
L'événementiel sportif comme outil de communication interne en entreprise.
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- Gestion 2000, 2013, v. 30, n. 3, p. 113, doi. 10.3917/g2000.303.0113
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- Article
Double institutionnalisation du discours sur la gouvernance des organisations : les entreprises belges, peuvent-elles s'adapter ? Quelques pistes.
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- Gestion 2000, 2013, v. 30, n. 3, p. 87, doi. 10.3917/g2000.303.0087
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- Article
Before and Beyond the Social Moment of Engagement: Perspectives on the Negative Utilities of Social Media Marketing.
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- Gestion 2000, 2013, v. 30, n. 3, p. 69, doi. 10.3917/g2000.303.0069
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- Article
Les apports du brand content à l'amélioration de l'image d'une marque : le cas SNCF.
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- Gestion 2000, 2013, v. 30, n. 3, p. 49, doi. 10.3917/g2000.303.0049
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- Article
Determinants of bank financing for small and medium enterprise.
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- Gestion 2000, 2013, v. 30, n. 3, p. 29, doi. 10.3917/g2000.303.0029
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- Article
Les annonces de division/regroupement d'actions en France : Timing et motivation des dirigeants, visibilité et intérêt pour les investisseurs.
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- Gestion 2000, 2013, v. 30, n. 3, p. 15, doi. 10.3917/g2000.303.0015
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- Article