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Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 66, doi. 10.1509/jppm.29.1.66
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- Article
Editorial Board and Journal Information.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. i, doi. 10.1509/jppm.29.1.i
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- Article
Stakeholder Marketing 2.0.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 97, doi. 10.1509/jppm.29.1.97
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- Article
Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 103, doi. 10.1509/jppm.29.1.103
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- Article
Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 89, doi. 10.1509/jppm.29.1.89
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- Article
Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 78, doi. 10.1509/jppm.29.1.78
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- Article
From Market Orientation to Stakeholder Orientation.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 93, doi. 10.1509/jppm.29.1.93
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- Article
Ethical Beliefs and Information Asymmetries in Supplier Relationships.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 38, doi. 10.1509/jppm.29.1.38
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- Article
Managing Conflicting Stakeholder Interests: An Exploratory Case Analysis of the Formulation of Corporate Social Responsibility Standards in the Netherlands.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 52, doi. 10.1509/jppm.29.1.52
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- Article
Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 27, doi. 10.1509/jppm.29.1.27
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- Article
Are There Differences Between Consumers' and Marketers' Privacy Expectations? A Segment- and Technology-Level Analysis.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 138, doi. 10.1509/jppm.29.1.138
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- Article
Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 12, doi. 10.1509/jppm.29.1.12
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- Article
The New Marketing Myopia.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 4, doi. 10.1509/jppm.29.1.4
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- Article
Community Action Research.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 123, doi. 10.1509/jppm.29.1.123
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- Article
Introduction to the Special Section on Stakeholder Marketing.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 1, doi. 10.1509/jppm.29.1.1
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- Article