A Tutorial on What to Do With Skewness, Kurtosis, and Outliers: New Insights to Help Scholars Conduct and Defend Their Research.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1398, doi. 10.1002/mar.22187
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- Article
Works matching IS 07426046 AND DT 2025 AND VI 42 AND IP 5
Results: 14
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Gendered Artificial Intelligence in Marketing: Behavioral and Neural Insights Into Product Recommendations.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1415, doi. 10.1002/mar.22186
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- Article
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Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1361, doi. 10.1002/mar.22184
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- Article
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Can Brand Activism Benefit Luxury Brands?
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1314, doi. 10.1002/mar.22183
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- Article
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Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1379, doi. 10.1002/mar.22182
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- Article
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The Role of Serendipity in Narratives: How Serendipitous Story Promotes Product Interest.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1346, doi. 10.1002/mar.22181
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- Publication type:
- Article
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Color Inside and Outside the Lines: Evidence From Eye‐Tracking Studies on Conformity to and Differentiation From Category Color Codes.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1330, doi. 10.1002/mar.22180
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- Publication type:
- Article
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"A Contribution Shared Is a Contribution Halved": The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1297, doi. 10.1002/mar.22179
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- Article
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Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1281, doi. 10.1002/mar.22178
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- Publication type:
- Article
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Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1264, doi. 10.1002/mar.22177
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- Article
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The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1233, doi. 10.1002/mar.22176
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- Article
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How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1249, doi. 10.1002/mar.22175
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- Publication type:
- Article
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The Gift of Choice? How Offering Options Can Undermine Recipient Appreciation.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1219, doi. 10.1002/mar.22174
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- Article
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Issue Information.
- Published in:
- 2025
- Publication type:
- Table of Contents