The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1201, doi. 10.1002/mar.22173
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- Publication type:
- Article
Works matching IS 07426046 AND DT 2025 AND VI 42 AND IP 4
Results: 16
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Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1188, doi. 10.1002/mar.22172
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- Publication type:
- Article
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Coping With Experiences of Sociomoral Violations Through Consumption of Anger‐Eliciting Content.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1174, doi. 10.1002/mar.22171
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- Publication type:
- Article
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Authenticity and Conflicting Identity Goals: How Consumers Protect Their "Authentic Self" While Consuming Inauthentic Marketplace Offerings.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1146, doi. 10.1002/mar.22170
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- Publication type:
- Article
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Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1159, doi. 10.1002/mar.22169
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- Publication type:
- Article
6
The Effects of Avatar Human‐Likeness on Psychological Closeness in Virtual‐Reality.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1132, doi. 10.1002/mar.22168
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- Publication type:
- Article
7
Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1110, doi. 10.1002/mar.22167
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- Publication type:
- Article
8
Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1088, doi. 10.1002/mar.22166
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- Publication type:
- Article
9
AI Chatbot, Human, and In‐Between: Examining the Broader Spectrum of Technology‐Human Interactions in Driving Customer‐Brand Relationships Across Experience and Credence Services.
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- Psychology & Marketing, 2025, v. 42, n. 4, p. 1051, doi. 10.1002/mar.22165
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- Publication type:
- Article
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Leveling the Playing Field... in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1072, doi. 10.1002/mar.22164
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- Publication type:
- Article
11
When Did They Post It? How Temporal Markers Influence the Persuasiveness of Online Reviews.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1035, doi. 10.1002/mar.22163
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- Publication type:
- Article
12
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1018, doi. 10.1002/mar.22162
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- Publication type:
- Article
13
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 987, doi. 10.1002/mar.22161
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- Publication type:
- Article
14
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 955, doi. 10.1002/mar.22160
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- Publication type:
- Article
15
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 970, doi. 10.1002/mar.22159
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- Publication type:
- Article
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Issue Information.
- Published in:
- 2025
- Publication type:
- Table of Contents