Measurement of Advertising Effectiveness Using Alternative Measures of Advertising Exposure.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 525, doi. 10.1002/(SICI)1520-6297(199923)15:4<525::AID-AGR8>3.0.CO;2-2
- By:
- Publication type:
- Article
Works matching IS 07424477 AND DT 1999 AND VI 15 AND IP 4
Results: 10
1
2
Symposium on Commodity Promotion Research: Introductory Remarks.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 463, doi. 10.1002/(SICI)1520-6297(199923)15:4<463::AID-AGR3>3.0.CO;2-M
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- Publication type:
- Article
3
Food Processing: An Industrial Powerhouse in Transition (2nd. ed.).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
4
Evaluating the Beef Promotion Checkoff: The Robustness of the Conclusions.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 517, doi. 10.1002/(SICI)1520-6297(199923)15:4<517::AID-AGR7>3.0.CO;2-0
- By:
- Publication type:
- Article
5
Commodity Checkoff Programs as Alternative Producer Investment Opportunities: The Case of Soybeans.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 539, doi. 10.1002/(SICI)1520-6297(199923)15:4<539::AID-AGR9>3.0.CO;2-N
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- Publication type:
- Article
6
Explaining the Differences Between Two Previous Meat Generic Advertising Studies.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 501, doi. 10.1002/(SICI)1520-6297(199923)15:4<501::AID-AGR6>3.0.CO;2-M
- By:
- Publication type:
- Article
7
On Improving Econometric Analyses of Generic Advertising Impacts.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 485, doi. 10.1002/(SICI)1520-6297(199923)15:4<485::AID-AGR5>3.0.CO;2-8
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- Publication type:
- Article
8
The Science and Art of Promotion Evaluation.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 465, doi. 10.1002/(SICI)1520-6297(199923)15:4<465::AID-AGR4>3.0.CO;2-D
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- Publication type:
- Article
9
Modeling Demand Structure Using Scanner Data: Implications for Salmon Enhancement Policies.
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 449, doi. 10.1002/(SICI)1520-6297(199923)15:4<449::AID-AGR2>3.0.CO;2-9
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- Publication type:
- Article
10
Sources of Technological Development in the Spanish Food and Drink Industry. A "Supplier-Dominated" Industry?
- Published in:
- Agribusiness, 1999, v. 15, n. 4, p. 431, doi. 10.1002/(SICI)1520-6297(199923)15:4<431::AID-AGR1>3.0.CO;2-0
- By:
- Publication type:
- Article