Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 634, doi. 10.1002/mar.22143
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- Publication type:
- Article
Works matching IS 0742-6046 AND VI 42 AND IP 2 AND DT 2025
Results: 20
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Unpalatable solutions: Consumer resistance towards Insect‐Based foods is moderated by uncertainty avoidance.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 615, doi. 10.1002/mar.22142
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- Publication type:
- Article
3
Self‐quantification and consumer well‐being: A meta‐analytic review.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 514, doi. 10.1002/mar.22141
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- Publication type:
- Article
4
The role of immersive spaces on the customer experience: An exploration of fashion metaverses.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 539, doi. 10.1002/mar.22140
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- Publication type:
- Article
5
More than law‐abiding: A multi‐staged consumer study on brand morality.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 600, doi. 10.1002/mar.22139
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- Publication type:
- Article
6
Consumer forgiveness: A literature review and research agenda.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 554, doi. 10.1002/mar.22138
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- Publication type:
- Article
7
Putting an artificial intelligence‐generated label on it comes naturally.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 579, doi. 10.1002/mar.22137
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- Publication type:
- Article
8
Social dynamics of luxury customization: The unique impact of name personalization.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 493, doi. 10.1002/mar.22136
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- Publication type:
- Article
9
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 444, doi. 10.1002/mar.22135
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- Publication type:
- Article
10
The effect of power states on negative word‐of‐mouth sharing: The role of interpersonal closeness.
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- Psychology & Marketing, 2025, v. 42, n. 2, p. 429, doi. 10.1002/mar.22134
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- Publication type:
- Article
11
Typology and impact of follower responses to social media influencer "promotional crisis".
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- Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133
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- Publication type:
- Article
12
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 470, doi. 10.1002/mar.22132
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- Publication type:
- Article
13
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 395, doi. 10.1002/mar.22131
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- Publication type:
- Article
14
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 332, doi. 10.1002/mar.22130
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- Publication type:
- Article
15
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 374, doi. 10.1002/mar.22129
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- Publication type:
- Article
16
Different roles, different strokes: Disseminating e‐WOM in industrial Internet platform through multi‐actor value co‐creation.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 359, doi. 10.1002/mar.22128
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- Publication type:
- Article
17
Better and richer than me? The joint effect of performance and performance‐related social comparison on goal‐pursuit motivation.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 311, doi. 10.1002/mar.22127
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- Publication type:
- Article
18
Social comparison and self‐determination in luxury consumption motivations.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 292, doi. 10.1002/mar.22126
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- Publication type:
- Article
19
Why go gluten‐free? How the feeling of low power increases preferences for free‐from products.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 279, doi. 10.1002/mar.22125
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- Publication type:
- Article
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Issue Information.
- Published in:
- 2025
- Publication type:
- Table of Contents