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- Published in:
- 2024
- Publication type:
- Table of Contents
Will virtual influencers overcome the uncanny valley? The moderating role of social cues.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1419, doi. 10.1002/mar.21989
- By:
- Publication type:
- Article
Marketing experts are always right...aren't they? Disentangling the effects of expertise and decision‐making processes.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1432, doi. 10.1002/mar.21988
- By:
- Publication type:
- Article
Value co‐creation in the sharing economy: Revisiting the past to inform future.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1443, doi. 10.1002/mar.21990
- By:
- Publication type:
- Article
Technology affordances and social withdrawal: The rise of hikikomori.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1469, doi. 10.1002/mar.21991
- By:
- Publication type:
- Article
When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1489, doi. 10.1002/mar.21992
- By:
- Publication type:
- Article
Enhancing the profitability of pay what you want: A study of suggested prices.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1502, doi. 10.1002/mar.21993
- By:
- Publication type:
- Article
Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1514, doi. 10.1002/mar.21994
- By:
- Publication type:
- Article
Sonic branding: A narrative review at the intersection of art and science.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1530, doi. 10.1002/mar.21995
- By:
- Publication type:
- Article
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1549, doi. 10.1002/mar.21996
- By:
- Publication type:
- Article
Perceived economic mobility predicts evaluation of low‐fit co‐brands.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1562, doi. 10.1002/mar.21997
- By:
- Publication type:
- Article
Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1574, doi. 10.1002/mar.21998
- By:
- Publication type:
- Article
Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1597, doi. 10.1002/mar.21999
- By:
- Publication type:
- Article
Pawsitively powerful: Why and when pet influencers boost social media effectiveness.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1614, doi. 10.1002/mar.22000
- By:
- Publication type:
- Article
The power of flattery: Enhancing prosocial behavior through virtual influencers.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1629, doi. 10.1002/mar.22001
- By:
- Publication type:
- Article
The social side of color: How social exclusion influences preferences for color combination.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1649, doi. 10.1002/mar.22002
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- Publication type:
- Article