Found: 16
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Adbusting: How advertising altered by activists affects brands.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 938, doi. 10.1002/mar.21961
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- Publication type:
- Article
The impact of visual perspectives in advertisements on access‐based products.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 958, doi. 10.1002/mar.21960
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- Publication type:
- Article
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 916, doi. 10.1002/mar.21959
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- Article
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 899, doi. 10.1002/mar.21958
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- Publication type:
- Article
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 880, doi. 10.1002/mar.21957
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- Article
Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 860, doi. 10.1002/mar.21955
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- Publication type:
- Article
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 838, doi. 10.1002/mar.21954
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- Publication type:
- Article
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 819, doi. 10.1002/mar.21953
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- Article
Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952
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- Publication type:
- Article
From easy to known: How fluent brand processing fosters self‐brand connection.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 754, doi. 10.1002/mar.21951
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- Publication type:
- Article
Good morning, sunshine: How time‐of‐day of complaint submittal can affect customer satisfaction with company response time.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 774, doi. 10.1002/mar.21950
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- Article
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 781, doi. 10.1002/mar.21949
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- Publication type:
- Article
Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 734, doi. 10.1002/mar.21948
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- Publication type:
- Article
Emotions in fear communication: A cross‐cultural neuromarketing approach.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 697, doi. 10.1002/mar.21947
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- Publication type:
- Article
The effects of pseudo‐relevant 100% claims.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 719, doi. 10.1002/mar.21945
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- Publication type:
- Article
Issue Information.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 693, doi. 10.1002/mar.21843
- Publication type:
- Article