The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2924, doi. 10.1002/mar.22094
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- Article
Works in Psychology & Marketing, 2024, Vol 41, Issue 11
Results: 26
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The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2942, doi. 10.1002/mar.22093
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- Article
3
Investigating the art‐infusion effects of vintage products.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2911, doi. 10.1002/mar.22092
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- Article
4
Metaphysical deterrents to providers' participation in the sharing economy: The role of peer‐to‐peer contagion.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2874, doi. 10.1002/mar.22091
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- Article
5
The regulatory fit effect on consumer preferences for price discounts and bonus packs.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2884, doi. 10.1002/mar.22090
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- Article
6
Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2896, doi. 10.1002/mar.22089
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- Publication type:
- Article
7
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2854, doi. 10.1002/mar.22088
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- Article
8
Social comparison theory: A review and future directions.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2823, doi. 10.1002/mar.22087
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- Publication type:
- Article
9
Impact of cultural tightness on consumers' preference for anthropomorphic AI services.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2841, doi. 10.1002/mar.22086
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- Publication type:
- Article
10
Fifty years of deceptive marketing research: A systematic review and future research agenda.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2805, doi. 10.1002/mar.22085
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- Article
11
The influencer‐entrepreneurship journey: A model of staged progression.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2789, doi. 10.1002/mar.22084
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- Publication type:
- Article
12
Conceptualizing sustainable consumption priming: A scoping review.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2772, doi. 10.1002/mar.22083
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- Publication type:
- Article
13
Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2757, doi. 10.1002/mar.22082
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- Publication type:
- Article
14
The Dark Triad of brand personality: Scale development and validation.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
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- Publication type:
- Article
15
They forgot me! The exclusionary effects among complaining consumers when others receive a response.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2741, doi. 10.1002/mar.22080
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- Publication type:
- Article
16
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079
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- Publication type:
- Article
17
Impressive insults: How do consumers respond to self‐deprecating advertisements?
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2695, doi. 10.1002/mar.22078
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- Article
18
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2677, doi. 10.1002/mar.22077
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- Publication type:
- Article
19
An integrative review of the decoy effect on choice behavior.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2657, doi. 10.1002/mar.22076
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- Publication type:
- Article
20
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2645, doi. 10.1002/mar.22075
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- Publication type:
- Article
21
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2591, doi. 10.1002/mar.22074
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- Publication type:
- Article
22
Power from words: The influence of brand activism message framing on consumer purchase intention.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2625, doi. 10.1002/mar.22073
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- Publication type:
- Article
23
CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2574, doi. 10.1002/mar.22072
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- Publication type:
- Article
24
Translating virtual product scarcity in gaming to real‐world brand value.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2608, doi. 10.1002/mar.22071
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- Publication type:
- Article
25
Mental illness and marketing: A 50‐year scoping review and future research framework.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2555, doi. 10.1002/mar.22070
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- Article
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Issue Information.
- Published in:
- 2024
- Publication type:
- Table of Contents