Found: 18
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Matching digital companions with customers: The role of perceived similarity.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2291, doi. 10.1002/mar.21893
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- Publication type:
- Article
Smart speakers and customer experience in service contexts.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2326, doi. 10.1002/mar.21907
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- Publication type:
- Article
The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2355, doi. 10.1002/mar.21903
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- Publication type:
- Article
Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2428, doi. 10.1002/mar.21898
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- Publication type:
- Article
The more extroverted the better? Unraveling the complex relationship between service robots' personality and the service robot experience.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2370, doi. 10.1002/mar.21896
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- Publication type:
- Article
Do chatbots establish "humanness" in the customer purchase journey? An investigation through explanatory sequential design.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2244, doi. 10.1002/mar.21888
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- Publication type:
- Article
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2272, doi. 10.1002/mar.21887
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- Publication type:
- Article
The role of emotions in augmented reality.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2387, doi. 10.1002/mar.21884
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- Publication type:
- Article
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise.
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- Psychology & Marketing, 2023, v. 40, n. 11, p. 2341, doi. 10.1002/mar.21878
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- Publication type:
- Article
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2226, doi. 10.1002/mar.21873
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- Publication type:
- Article
A systematic literature review of virtual embodied experience.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2167, doi. 10.1002/mar.21876
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- Publication type:
- Article
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2413, doi. 10.1002/mar.21874
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- Publication type:
- Article
Chatbots in frontline services and customer experience: An anthropomorphism perspective.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2201, doi. 10.1002/mar.21882
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- Publication type:
- Article
Perception of avatars nonverbal behaviors in virtual reality.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2464, doi. 10.1002/mar.21871
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- Publication type:
- Article
Issue Information.
- Published in:
- 2023
- Publication type:
- Table of Contents
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2306, doi. 10.1002/mar.21854
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- Publication type:
- Article
Context in augmented reality marketing: Does the place of use matter?
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2447, doi. 10.1002/mar.21814
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- Publication type:
- Article
Chatbot or human? The impact of online customer service on consumers' purchase intentions.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2186, doi. 10.1002/mar.21862
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- Publication type:
- Article