Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 3, p. 559, doi. 10.1002/mar.21639
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- Publication type:
- Article
Works in Psychology & Marketing, 2022, Vol 39, Issue 3
Results: 12
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Augmented reality advertising via a mobile app.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 543, doi. 10.1002/mar.21632
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- Publication type:
- Article
3
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 524, doi. 10.1002/mar.21630
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- Article
4
Can augmented reality satisfy consumers' need for touch?
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 508, doi. 10.1002/mar.21618
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- Publication type:
- Article
5
How consumers subvert advertising through rhetorical institutional work.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 634, doi. 10.1002/mar.21612
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- Publication type:
- Article
6
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 612, doi. 10.1002/mar.21606
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- Publication type:
- Article
7
Issue Information.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 3, p. 479, doi. 10.1002/mar.21506
- Publication type:
- Article
8
The personalization–privacy paradox at the nexus of social exchange and construal level theories.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 647, doi. 10.1002/mar.21587
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- Publication type:
- Article
9
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 598, doi. 10.1002/mar.21583
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- Article
10
Simulated satiation through reality‐enhancing technology.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 483, doi. 10.1002/mar.21582
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- Publication type:
- Article
11
Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 579, doi. 10.1002/mar.21579
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- Publication type:
- Article
12
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 495, doi. 10.1002/mar.21600
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- Publication type:
- Article