An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 564, doi. 10.1002/mar.21456
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- Article
Works in Psychology & Marketing, 2021, Vol 38, Issue 3
Results: 13
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Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 553, doi. 10.1002/mar.21455
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- Publication type:
- Article
3
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 537, doi. 10.1002/mar.21452
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- Publication type:
- Article
4
Building better employer brands through employee social media competence and online social capital.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 524, doi. 10.1002/mar.21451
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- Article
5
The effectiveness of role autonomy in influencing job pursuit intentions of customer‐oriented frontline job seekers.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 504, doi. 10.1002/mar.21450
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- Publication type:
- Article
6
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 481, doi. 10.1002/mar.21449
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- Article
7
Empathy‐based marketing.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 470, doi. 10.1002/mar.21448
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- Article
8
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 455, doi. 10.1002/mar.21442
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- Publication type:
- Article
9
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 431, doi. 10.1002/mar.21440
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- Article
10
Benefits of matching consumers' personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 416, doi. 10.1002/mar.21439
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- Publication type:
- Article
11
Answering for yourself versus others: Direct versus indirect estimates of charitable donations.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 397, doi. 10.1002/mar.21438
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- Article
12
From "touch" to a "multisensory" experience: The impact of technology interface and product type on consumer responses.
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- Psychology & Marketing, 2021, v. 38, n. 3, p. 385, doi. 10.1002/mar.21436
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- Article
13
Issue Information.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 3, p. 381, doi. 10.1002/mar.21374
- Publication type:
- Article