Handbook of research on customer engagement.
- Published in:
- 2020
- By:
- Publication type:
- Book Review
Works in Psychology & Marketing, 2020, Vol 37, Issue 6
Results: 8
1
2
Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 837, doi. 10.1002/mar.21346
- By:
- Publication type:
- Article
3
Consumer relationship fading.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 815, doi. 10.1002/mar.21343
- By:
- Publication type:
- Article
4
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 796, doi. 10.1002/mar.21341
- By:
- Publication type:
- Article
5
I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 782, doi. 10.1002/mar.21337
- By:
- Publication type:
- Article
6
All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 773, doi. 10.1002/mar.21336
- By:
- Publication type:
- Article
7
A social identity perspective of social media's impact on satisfaction with life.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 759, doi. 10.1002/mar.21333
- By:
- Publication type:
- Article
8
Issue Information.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 6, p. 755, doi. 10.1002/mar.21234
- Publication type:
- Article