Found: 5
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Family firms' identity communication and consumers' product involvement impact on consumer response.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 791, doi. 10.1002/mar.21212
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- Publication type:
- Article
The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 773, doi. 10.1002/mar.21211
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- Publication type:
- Article
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 758, doi. 10.1002/mar.21210
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- Publication type:
- Article
Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 747, doi. 10.1002/mar.21209
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- Publication type:
- Article
Issue Information.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 8, p. 743, doi. 10.1002/mar.21124
- Publication type:
- Article