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Being True to Oneself: Investigating Celebrity Brand Authenticity.
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- Psychology & Marketing, 2016, v. 33, n. 6, p. 410, doi. 10.1002/mar.20887
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- Article
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 6, p. 421, doi. 10.1002/mar.20888
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- Publication type:
- Article
Sacred Attributions: Implications for Marketplace Behavior.
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- Psychology & Marketing, 2016, v. 33, n. 6, p. 437, doi. 10.1002/mar.20889
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- Publication type:
- Article
Issue Information.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 6, p. 407, doi. 10.1002/mar.20900
- Publication type:
- Article
Employee Mere Presence and Its Impact on Customer Satisfaction.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 6, p. 449, doi. 10.1002/mar.20890
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- Publication type:
- Article
Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 6, p. 465, doi. 10.1002/mar.20891
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- Article