Found: 8
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Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 133, doi. 10.1002/mar.20768
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- Publication type:
- Article
The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 144, doi. 10.1002/mar.20769
- By:
- Publication type:
- Article
Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 162, doi. 10.1002/mar.20770
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- Publication type:
- Article
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 173, doi. 10.1002/mar.20771
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- Publication type:
- Article
Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 187, doi. 10.1002/mar.20772
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- Publication type:
- Article
An Examination of Emotional Information Management in Gift Giving and Receipt.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 203, doi. 10.1002/mar.20773
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- Publication type:
- Article
Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 219, doi. 10.1002/mar.20774
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- Publication type:
- Article
Contagious: Why Things Catch On.
- Published in:
- 2015
- By:
- Publication type:
- Book Review