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An Alternative Approach to the Measurement of Emotional Attachment.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 360, doi. 10.1002/mar.20700
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- Article
Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance.
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- Psychology & Marketing, 2014, v. 31, n. 5, p. 321, doi. 10.1002/mar.20697
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- Publication type:
- Article
Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 335, doi. 10.1002/mar.20698
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- Article
The Effect of Brand Gender on Brand Equity.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 371, doi. 10.1002/mar.20701
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- Article
Intergenerational Influence in Consumer Deal Proneness.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 307, doi. 10.1002/mar.20696
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- Publication type:
- Article
Organic as a Heuristic Cue: What Spanish Consumers Mean by Organic Foods.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 349, doi. 10.1002/mar.20699
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- Article