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Works in Psychology & Marketing, 2014, Vol 31, Issue 3

Results: 6

1

Exploring the Role of Productivity Propensity in Frontline Employee Performance: Its Relationship with Customer Orientation and Important Outcomes.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 171, doi. 10.1002/mar.20685

By:

Harris, Eric G.;
Brown, Tom J.;
Mowen, John C.;
Artis, Andrew

Publication type:

Article

2

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

3

The Effect of Requests for Positive Evaluations on Customer Satisfaction Ratings.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 161, doi. 10.1002/mar.20684

By:

Jones, Michael A.;
Taylor, Valerie A.;
Reynolds, Kristy E.

Publication type:

Article

4

Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 214, doi. 10.1002/mar.20688

By:

Boerman, Sophie C.;
Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

5

Exploring Attitudes and Affiliation Intentions toward Consumers Who Engage in Socially Shared Superstitious Behaviors: A Study of Students in the East and the West.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 203, doi. 10.1002/mar.20687

By:

Wang, Di;
Oppewal, Harmen;
Thomas, Dominic

Publication type:

Article

6

Using Polynomial Regression Analysis and Response Surface Methodology to Make a Stronger Case for Value Congruence in Place Marketing.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 184, doi. 10.1002/mar.20686

By:

Zenker, Sebastian;
Gollan, Tobias;
Quaquebeke, Niels

Publication type:

Article