Found: 8
Select item for more details and to access through your institution.
Eclipsing: When Celebrities Overshadow the Brand.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 1040, doi. 10.1002/mar.20751
- By:
- Publication type:
- Article
The Calm before the Storm: Examining Emotion Regulation Consumption in the Face of an Impending Disaster.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 933, doi. 10.1002/mar.20744
- By:
- Publication type:
- Article
Message Reframing in Advertising.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 946, doi. 10.1002/mar.20745
- By:
- Publication type:
- Article
Regulatory Focus Intensity and Evaluations of Retail Experiences.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 958, doi. 10.1002/mar.20746
- By:
- Publication type:
- Article
An Extended Search for Generic Consumer-Brand Relationships.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 976, doi. 10.1002/mar.20747
- By:
- Publication type:
- Article
Effects of Construal Level on Omission Detection and Multiattribute Evaluation.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 992, doi. 10.1002/mar.20748
- By:
- Publication type:
- Article
Who is the 'Self' that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 1008, doi. 10.1002/mar.20749
- By:
- Publication type:
- Article
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 1024, doi. 10.1002/mar.20750
- By:
- Publication type:
- Article