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How Task Structure and Outcome Comparisons Influence Women's and Men's Risk-Taking Self-Efficacies: A Multi-Study Exploration.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1088, doi. 10.1002/mar.20669
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- Publication type:
- Article
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1029, doi. 10.1002/mar.20664
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- Publication type:
- Article
Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1076, doi. 10.1002/mar.20668
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- Publication type:
- Article
Problem Gamblers' Harsh Gaze on Casino Services.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1108, doi. 10.1002/mar.20670
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- Publication type:
- Article
Option Framing and Product Feature Recommendations: Product Configuration and Choice.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1053, doi. 10.1002/mar.20666
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- Article
Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1043, doi. 10.1002/mar.20665
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- Publication type:
- Article
More than Just an Opinion: The Effect of Verbal Self-Expression on Consumer Choice.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 12, p. 1062, doi. 10.1002/mar.20667
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- Article