Works in Psychology & Marketing, 2012, Vol 29, Issue 12

Results: 9

The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 956, doi. 10.1002/mar.20577

By:

Chang, Chingching

Publication type:

Article

What is the Value of Luxury? A Cross-Cultural Consumer Perspective.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 1018, doi. 10.1002/mar.20583

By:

Hennigs, Nadine;
Wiedmann, Klaus‐Peter;
Klarmann, Christiane;
Strehlau, Suzane;
Godey, Bruno;
Pederzoli, Daniele;
Neulinger, Agnes;
Dave, Kartik;
Aiello, Gaetano;
Donvito, Raffaele;
Taro, Koyama;
Táborecká‐Petrovičová, Janka;
Santos, Carmen Rodríguez;
Jung, Jaehee;
Oh, Hyunjoo

Publication type:

Article

Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 941, doi. 10.1002/mar.20576

By:

Sung, Yongjun;
Choi, Sejung Marina;
Tinkham, Spencer F.

Publication type:

Article

Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 1004, doi. 10.1002/mar.20582

By:

Jain, Ajay K.;
Malhotra, Naresh K.;
Guan, Chong

Publication type:

Article

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 929, doi. 10.1002/mar.20575

By:

Voss, Kevin E.;
Gammoh, Bashar S.;
Fang, Xiang

Publication type:

Article

Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 980, doi. 10.1002/mar.20579

By:

Felix, Reto;
Garza, Martha R.

Publication type:

Article

Memory Enhances the Mere Exposure Effect.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 995, doi. 10.1002/mar.20581

By:

Stafford, Tom;
Grimes, Anthony

Publication type:

Article

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 919, doi. 10.1002/mar.20574

By:

van Rompay, Thomas J. L.;
de Vries, Peter W.;
Bontekoe, Fenna;
Tanja‐Dijkstra, Karin

Publication type:

Article

Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 968, doi. 10.1002/mar.20578

By:

Oakenfull, Gillian

Publication type:

Article