Groundswell - Winning in a World Transformed by Social Technologies.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Works in Psychology & Marketing, 2012, Vol 29, Issue 1
Results: 5
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The Intra- and Inter-Personal Dynamics Associated with Consuming Sensitive Products: Understanding the Consumption of Erectile Function Aids Using Dimensional Qualitative Research.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 1, p. 1, doi. 10.1002/mar.20502
- By:
- Publication type:
- Article
3
The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 1, p. 36, doi. 10.1002/mar.20501
- By:
- Publication type:
- Article
4
When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short- and Long-Term Intentions.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 1, p. 15, doi. 10.1002/mar.20431
- By:
- Publication type:
- Article
5
Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 1, p. 25, doi. 10.1002/mar.20405
- By:
- Publication type:
- Article