Exploring consumer knowledge structures using associative network analysis.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 369, doi. 10.1002/mar.20332
- By:
- Publication type:
- Article
Works matching IS 0742-6046 AND VI 27 AND IP 4 AND DT 2010
Results: 5
1
2
Children's understanding of television advertising: A grounded theory approach.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333
- By:
- Publication type:
- Article
3
Consumer trust in the online retail context: Exploring the antecedents and consequences.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 323, doi. 10.1002/mar.20334
- By:
- Publication type:
- Article
4
Brand community: Drivers and outcomes.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 347, doi. 10.1002/mar.20335
- By:
- Publication type:
- Article
5
Making unique choices or being like others: How priming self-concepts influences advertising effectiveness.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 399, doi. 10.1002/mar.20336
- By:
- Publication type:
- Article