A rose by any other name ...: Color-naming influences on decision making.
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- Psychology & Marketing, 2006, v. 23, n. 12, p. 975, doi. 10.1002/mar.20142
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Works in Psychology & Marketing, 2006, Vol 23, Issue 12
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Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information.
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- Psychology & Marketing, 2006, v. 23, n. 12, p. 995, doi. 10.1002/mar.20143
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When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice.
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- Psychology & Marketing, 2006, v. 23, n. 12, p. 1015, doi. 10.1002/mar.20144
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Guilt appeals: The mediating effect of responsibility.
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- Psychology & Marketing, 2006, v. 23, n. 12, p. 1035, doi. 10.1002/mar.20145
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