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Sponsorship and Recall of Sponsors.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 167, doi. 10.1002/1520-6793(200102)18:2<167::AID-MAR1004>3.0.CO;2-I
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- Publication type:
- Article
Sponsorship and Advertising: A Comparison of Consumer Perceptions.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 191, doi. 10.1002/1520-6793(200102)18:2<191::AID-MAR1005>3.0.CO;2-C
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- Publication type:
- Article
Social Identity Effects in a Belief-Attitude-Intentions Hierarchy: Implications for Corporate Sponsorship.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 145, doi. 10.1002/1520-6793(200102)18:2<145::AID-MAR1003>3.0.CO;2-T
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- Publication type:
- Article
Market Prominence Biases in Sponsor Identification: Processes and Consequentiality.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 123, doi. 10.1002/1520-6793(200102)18:2<123::AID-MAR1002>3.0.CO;2-3
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- Publication type:
- Article
Understanding Sponsorship Effects.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 2, p. 95, doi. 10.1002/1520-6793(200102)18:2<95::AID-MAR1001>3.0.CO;2-H
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- Publication type:
- Article
Editorial: The Passionate Embrace--Consumer Response to Sponsorship.
- Published in:
- 2001
- By:
- Publication type:
- Editorial