From the Editor.
- Published in:
- 2010
- By:
- Publication type:
- Letter
Works matching IS 07376782 AND DT 2010 AND VI 27 AND IP 1
Results: 14
1
2
From the Special Issue Guest Editor: Special Issue on Branding and New Product Development.
- Published in:
- 2010
- By:
- Publication type:
- Other
3
Designing Visual Recognition for the Brand.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 6, doi. 10.1111/j.1540-5885.2009.00696.x
- By:
- Publication type:
- Article
4
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 23, doi. 10.1111/j.1540-5885.2009.00697.x
- By:
- Publication type:
- Article
5
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 33, doi. 10.1111/j.1540-5885.2009.00698.x
- By:
- Publication type:
- Article
6
Unleashing Innovation: How Whirlpool Transformed an Industry by Nancy Tenant Snyder and Deborah L. Duarte.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
7
Global Integration of Brands and New Product Development at General Motors.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 49, doi. 10.1111/j.1540-5885.2009.00699.x
- By:
- Publication type:
- Article
8
High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 83, doi. 10.1111/j.1540-5885.2009.00701.x
- By:
- Publication type:
- Article
9
The Silver Lining: An Innovation Playbook for Uncertain Times by Scott D. Anthony.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
10
Sales Forecasting in High-Technology Markets: A Utility-Based Approach.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 115, doi. 10.1111/j.1540-5885.2009.00703.x
- By:
- Publication type:
- Article
11
Perspective: Economic Conditions, Entrepreneurship, First-Product Development, and New Venture Success.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 130, doi. 10.1111/j.1540-5885.2009.00704.x
- By:
- Publication type:
- Article
12
Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 66, doi. 10.1111/j.1540-5885.2009.00700.x
- By:
- Publication type:
- Article
13
The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
14
Learning Capability, Technological Parity, and Innovation Mode Use.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 97, doi. 10.1111/j.1540-5885.2009.00702.x
- By:
- Publication type:
- Article