Marketing Meets Design: Core Necessities for Successful New Product Development.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
Works matching IS 07376782 AND DT 2005 AND VI 22 AND IP 2
Results: 15
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In This Issue.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
3
Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 111, doi. 10.1111/j.0737-6782.2005.00109.x
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- Publication type:
- Article
4
The Impact of User-Oriented Design on New Product Development: An Examination of Fundamental Relationships.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 128, doi. 10.1111/j.0737-6782.2005.00110.x
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- Publication type:
- Article
5
Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance.
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- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 144, doi. 10.1111/j.0737-6782.2005.00111.x
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- Publication type:
- Article
6
Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 165, doi. 10.1111/j.0737-6782.2005.00112.x
- By:
- Publication type:
- Article
7
Design of Robust New Products under Variability: Marketing Meets Design.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 177, doi. 10.1111/j.0737-6782.2005.00113.x
- By:
- Publication type:
- Article
8
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives.
- Published in:
- Journal of Product Innovation Management, 2005, v. 22, n. 2, p. 193, doi. 10.1111/j.0737-6782.2005.00114.x
- By:
- Publication type:
- Article
9
Abstracts.
- Published in:
- 2005
- By:
- Publication type:
- Abstract
10
The Innovator's Solution: Creating and Sustaining Successful Growth.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
11
Book Reviews.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
12
The Second Century: Reconnecting Customer and Value Chain through Build-to-Order: Moving beyond Mass and Lean Production in the Auto Industry.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
13
Balancing Agility and Discipline: A Guide for the Perplexed.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
14
Organizing Business Knowledge: The MIT Process Handbook.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
15
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry.
- Published in:
- 2005
- By:
- Publication type:
- Book Review