Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Book).
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 07376782 AND DT 2002 AND VI 19 AND IP 4
Results: 8
1
2
Winning at New Product: Accelerating the Process from Idea to Launch (Book).
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
From the Editor.
- Published in:
- 2002
- By:
- Publication type:
- Editorial
4
Abstracts.
- Published in:
- 2002
- Publication type:
- Abstract
5
The effectiveness of different mechanisms for integrating marketing and R&D.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 305, doi. 10.1016/S0737-6782(02)00147-9
- By:
- Publication type:
- Article
6
From experience: leading dispersed teams.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 294, doi. 10.1016/S0737-6782(02)00146-7
- By:
- Publication type:
- Article
7
Managing platform architectures and manufacturing processes for nonassembled products.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 277, doi. 10.1016/S0737-6782(02)00145-5
- By:
- Publication type:
- Article
8
Mapping managers' market orientations regarding new product success.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 259, doi. 10.1016/S0737-6782(02)00144-3
- By:
- Publication type:
- Article