In This Issue.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 3
- Publication type:
- Article
Works matching IS 07376782 AND DT 1987 AND VI 4 AND IP 1
Results: 10
1
2
Abstracts.
- Published in:
- 1987
- Publication type:
- Abstract
3
What Focus Groups Can and Cannot Do: A Reply to Seymour.
- Published in:
- 1987
- By:
- Publication type:
- Industry Overview
4
Focus Groups and the Development of New Products by Technologically Driven Companies: A Comment.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 50, doi. 10.1111/1540-5885.410050
- By:
- Publication type:
- Article
5
Marketing Hype: A New Perspective for New Product Research and Introduction.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 43, doi. 10.1111/1540-5885.410043
- By:
- Publication type:
- Article
6
A Consumer-Based Approach to Designing Product Line Extensions.
- Published in:
- 1987
- By:
- Publication type:
- Industry Overview
7
New Product Development Practices of Industrial Marketers.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 6, doi. 10.1111/1540-5885.410027
- By:
- Publication type:
- Article
8
From the Editors.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 1, doi. 10.1111/1540-5885.410036-i8
- By:
- Publication type:
- Article
9
Table of Contents.
- Published in:
- 1987
- Publication type:
- Table of Contents
10
Pricing Augmented Commercial Services.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 1, p. 33, doi. 10.1111/1540-5885.410029
- By:
- Publication type:
- Article