Works matching IS 07373252 AND DT 1996 AND VI 16 AND IP 1

Results: 24

Ethical Issues in Marketing Managed Care.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 60

By:

Malhotra, Naresh K.;
Miller, Gina L.

Publication type:

Article

INTERNAL MARKETING BUILDS SERVICE QUALITY.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 54

By:

Joseph, W. Benoy

Publication type:

Article

THE TEXTBOOK OF TOTAL QUALITY IN HEALTH CARE.

Published in:

1996

By:

Thomas, Richard K.;
Pol, Louis G.

Publication type:

Book Review

A CQI SYSTEM FOR HEALTH CARE: HOW THE WLLLIAMSPORT HOSPITAL BRINGS QUALITY TO LIFE.

Published in:

1996

By:

Turner, Paul D.;
Pol, Louis G.

Publication type:

Book Review

Yellow Pages Advertising By Physicians.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 45

By:

Butler, Daniel D.;
Abernethy, Avery M.

Publication type:

Article

IDENTIFYING NEW PATIENT PROSPECTS: EFFICACY OF USAGE SEGMENTATION.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 38

By:

Sarel, Dan;
Marmorstein, Howard

Publication type:

Article

INTEGRATING MULTIPLE PUBLICS INTO THE STRATEGIC PLAN.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 30

By:

Peltier, James W.;
Kleimenhagen, Arno K.;
Naidu, G. M.

Publication type:

Article

LEGISLATION UNDERMINES US ALL.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 28

By:

de Giralomo, Jady

Publication type:

Article

SATISFACTION WITH HMOS.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 22

By:

Rutledge, Robert W.;
Nascimento, Patricia

Publication type:

Article

THE `SUPERIOR' PRODUCT THAT FAILED IN HONG KONG.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 16

By:

Ho Lau, Lorett B. Y.;
Leung, Thomas K. P.

Publication type:

Article

MEGA-NICHING: RETAIL LESSONS FOR HEALTH CARE.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 14

By:

Brady, Timothy S.

Publication type:

Article

MARKETING-DRIVEN CHANGE MANAGEMENT.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 11

By:

O'Connell, Martin J.

Publication type:

Article

SURVEY TO GUIDE EDITORIAL DIRECTION.

Published in:

Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 9

By:

Leavitt, John

Publication type:

Article

HEALTH CARE MARKETING ABSTRACTS.

Published in:

1996

By:

Joseph, W. Benoy

Publication type:

Abstract

SELF-CARE CAN HELP MANAGE HEALTH SERVICES DEMAND.

Published in:

1996

By:

Powell, Don R.

Publication type:

Letter

MARKET ORIENTATION IS NOT JUST FOR MARKETERS.

Published in:

1996

By:

Stavros, John C.

Publication type:

Letter

ARTICLE ENLIGHTENS WHILE COMPLEXITY CONFUSES.

Published in:

1996

By:

Franzblau, David C.

Publication type:

Letter

OUTCOMPETING COMPETITION'S THE NAME OF THE GAME.

Published in:

1996

By:

Rightor, Kathryn S.

Publication type:

Letter

EXECUTIVE SELF-DELUSION IS A CONSTANT SOURCE OF WONDER.

Published in:

1996

By:

Fiorillo, John

Publication type:

Letter

HIGH-RISK HEALTH CONSUMER PERCEPTIONS RELEVANT, TOO.

Published in:

1996

By:

Holleran, Michelle

Publication type:

Letter

SHAKY FOUNDATION BLURS PERCEPTUAL LENS RESEARCH.

Published in:

1996

By:

Steiber, Steven R.

Publication type:

Letter

MARKETING AND SALES MAKE A POWERFUL TEAM.

Published in:

1996

By:

Zaher, Elizabeth

Publication type:

Letter

ALL MANAGED CARE PLANS NOT CREATED ALIKE.

Published in:

1996

By:

Corkrum, Darlene

Publication type:

Letter

Keeping Up to Date.

Published in:

1996

By:

Gombeski Jr., William R.

Publication type:

Editorial