Works matching IS 07373252 AND DT 1994 AND VI 14 AND IP 2

Results: 21

Health Care Marketing Publications.

Published in:: Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 51
Publication type:: Article

Public Relations in Health Care: A Guide for Professionals.

Published in:

1994

By:

Thomas, Richard K.

Publication type:

Book Review

Service Quality Improvement, the Customer Satisfaction Strategy for Health Care.

Published in:

1994

By:

Pol, Louis

Publication type:

Book Review

Wanted: 'A Little Marketing'

Published in:

1994

By:

Seltman, Kent D.

Publication type:

Case Study

The Great Gap.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 32

By:

O'Connor, Stephen J.;
Shewchuk, Richard M.;
Carney, Lynn W.

Publication type:

Article

Referent Opinion and Health Care Satisfaction.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 24

By:

John, Joby

Publication type:

Article

Consumer Involvement in Nonprescription Medicine Purchase Decisions.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 16

By:

Gore, Prasanna;
Madhavan, Suresh;
McClung, Gordon;
Riley, David

Publication type:

Article

The New Health Care.

Published in:

1994

By:

Weaver, Frank J.

Publication type:

Editorial

Re-engineering Revenues.

Published in:

1994

By:

Goldman, Ellen F.

Publication type:

Editorial

Sensory Assistance to Improve Your Hospital.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 6

By:

Gelb, Betsy D.

Publication type:

Article

Health Care Marketing Abstracts.

Published in:

1994

By:

Tudor, R. Keith;
Joseph, W. Benoy;
Javalgi, Rajshckhar G.;
Zallocco, Ronald L.

Publication type:

Abstract

Discussion.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 44

By:

Seltman, Kent D.

Publication type:

Article

Marketers Can't Do It Alone.

Published in:

1994

By:

Holmen, Bob

Publication type:

Letter

Report Cards Must Show Value.

Published in:

1994

By:

Gelineau, Stephen D.

Publication type:

Letter

Don't Forget the Tradeoffs.

Published in:

1994

By:

Lehrich, Jeffrey

Publication type:

Letter

Poor Data Serves No One.

Published in:

1994

By:

Furse, David H.;
Oliver, Richard W.

Publication type:

Letter

More Application, Less Theory.

Published in:

1994

By:

Bradley, John M.

Publication type:

Letter

Won't a Single Construct Do?

Published in:

1994

By:

Pontes, Manuel C.F.

Publication type:

Letter

Building Relationships Is the Real Issue.

Published in:

1994

By:

Pape, Linda;
Manter, Joan

Publication type:

Letter

Idealism and Pragmatism Can Go Hand-in-Hand.

Published in:

1994

By:

Andaleeb, Syed Saad

Publication type:

Letter

Health Care Marketing: More Art Than Science.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 1

By:

Gombeski Jr., William R.

Publication type:

Article