Works matching IS 07373252 AND DT 1989 AND VI 9 AND IP 3

Results: 15

From the Editor.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 1

By:

Berkowitz, Eric N.

Publication type:

Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 72
Publication type:: Article

Health Care Marketing Abstracts.

Published in:

1989

By:

Malhotra, Naresh K.;
Grashof, John F.;
Zallocco, Ronald L.;
Smith, Mickey C.

Publication type:

Abstract

Marketing to Thrive!.

Published in:

1989

By:

Paul, Terry

Publication type:

Book Review

ADVERTISING'S IMPACT ON CALLS TO A WOMEN'S HEALTHLINE.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 62

By:

Jasper, Laura Gintz;
Terwilliger, Ellen Lueders

Publication type:

Article

Marketing Research Handbook for Health Care Professionals.

Published in:

1989

By:

Thomas, Richard K.

Publication type:

Book Review

PSYCHIATRY DRGs: MORE RISKS FOR HOSPITALS?

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 67

By:

Ehrman, Chaim M.;
Funk, Gerald;
Cavanaugh, James

Publication type:

Article

THE INPATIENT VALUE OF AN OCCUPATIONAL HEALTH PROGRAM.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 58

By:

Scharf, John H.;
Zitomer, Barry

Publication type:

Article

MEDICAL CARE IN THE DISCOUNT AISLE.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 53

By:

Contreras, Rose;
Greenspan, Benn;
Leventhal, Richard C.

Publication type:

Article

Segmenting Hospitals for Improved Management Strategy.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 45

By:

Malhotra, Naresh K.

Publication type:

Article

Communicating With the Elderly Consumer: The Growing Health Care Challenge.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 36

By:

Spotts Jr., Harlan E.;
Schewe, Charles D.

Publication type:

Article

Channel Systems: An Idea Whose Time Has Come in Health Care Marketing.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 26

By:

Trombetta, William L.

Publication type:

Article

Health Care Consumption and Consumer Social Class: A Different Look at the Patient.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 15

By:

Dawson, Scott

Publication type:

Article

Using Fear Appeals in Advertising for AIDS Prevention in the College-Age Population.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 5

By:

LaTour, Micael S.;
Pitts, Robert E.

Publication type:

Article

MARKETING STRATEGIES FOR DIFFERENT COMPETITIVE POSITIONS.

Published in:

1989

By:

Griffith, Mary Jane

Publication type:

Editorial