From the Editor.
- Published in:
- 1988
- By:
- Publication type:
- Editorial
Works matching IS 07373252 AND DT 1988 AND VI 8 AND IP 2
Results: 15
1
2
Resource Guide.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 73
- Publication type:
- Article
3
Health Care Marketing Abstracts.
- Published in:
- 1988
- By:
- Publication type:
- Abstract
4
A Preface to Marketing Management.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
5
COMMUNITY--BASED ALCOHOL AND DRUG REHABILITATION TREATMENT CENTERS: AN IMPACT ASSESSMENT.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 70
- By:
- Publication type:
- Article
6
CONSUMER REACTION TO A DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING CAMPAIGN.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 66
- By:
- Publication type:
- Article
7
DEVELOPING AND USING A SECONDARY DATABASE TO EVALUATE PRODUCT LINES: SLED.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 61
- By:
- Publication type:
- Article
8
WHEN TO ADVERTISE TO CONSUMERS, AND WHEN NOT TO.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 58
- By:
- Publication type:
- Article
9
PHYSICIAN PROFESSIONAL OPINION LEADERSHIP AND PHYSICIAN ADVERTISING: A CONSUMER VIEW.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 47
- By:
- Publication type:
- Article
10
Alternative Growth Opportunities for Contraceptive Social Marketing Programs.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 38
- By:
- Publication type:
- Article
11
FOUR MOTIVATIONS FOR CHARITABLE GIVING: IMPLICATIONS FOR MARKETING STRATEGY TO ATTRACT MONETARY DONATIONS FOR MEDICAL RESEARCH .
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 31
- By:
- Publication type:
- Article
12
Determinant Attributes in Formulation of Attitudes Toward Four Health Care Systems.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 25
- By:
- Publication type:
- Article
13
Preference Segmentation of Health Care Services: The Old-Fashioneds, Value Conscious, Affluents, and Professional Want-It-Alls.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 14
- By:
- Publication type:
- Article
14
An Investigation of the External Physician Search Process.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 4
- By:
- Publication type:
- Article
15
SELF--ADMINISTERED QUESTIONNAIRES IN PATIENT STUDIES: A POTENTIALLY UNRELIABLE PRACTICE.
- Published in:
- 1988
- By:
- Publication type:
- Editorial