Works matching IS 07373252 AND DT 1988 AND VI 8 AND IP 1

Results: 19

PUBLICATIONS.

Published in:: Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 94
Publication type:: Article

Editorial.

Published in:

1988

By:

Dunlap, B. J.

Publication type:

Editorial

Resource Guide.

Published in:: Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 94
Publication type:: Article

Health Care Marketing Abstracts.

Published in:

1988

By:

Smith, Mickey C.;
Zallocco, Ronald L.;
Malhotra, Naresh K.;
Grashof, John F.;
Rao, C. P.;
Ghose-Dasgupta, Madhuchanda

Publication type:

Abstract

Service America.

Published in:

1988

By:

Hafer, John

Publication type:

Book Review

Marketing Women's Health Care.

Published in:

1988

By:

Thomas, Richard K.;
Dew, Patricia S.

Publication type:

Book Review

MEASURING AND INTERPRETING DIMENSIONS OF HOSPITAL IMAGE: THE CASE OF A PSYCHIATRIC HOSPITAL.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 88

By:

Elbeck, Matt

Publication type:

Article

THE AMHERST STUDY OF HOSPITAL MARKETING PRACTICES.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 86

By:

Robbins, Stephen A.;
Kane, Christopher M.;
Sullivan, Daniel J.

Publication type:

Article

EFFECTS OF A PHOTOGRAPH IN A DENTIST'S ADVERTISEMENT.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 82

By:

Nelson, T. D.;
Hammerle, Gordon;
Beall, Sue

Publication type:

Article

PATIENT CONFUSION AND MISPERCEPTION ABOUT THE DOCTOR OF OSTEOPATHY AND THE MEDICAL DOCTOR.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 76

By:

Lindquist, Jay D.

Publication type:

Article

THE MARKET APPROACH TO ORGAN SHORTAGES.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 72

By:

Rinehart, James R.

Publication type:

Article

LIFE SATISFACTION: THE MISSING FOCUS OF MARKETING TO SENIORS.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 69

By:

Sherman, Elaine;
Cooper, Philip

Publication type:

Article

CHANNELS OF DISTRIBUTION AND EXCHANGE CONCEPTS IN HEALTH PROMOTION.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 60

By:

DeMusis, Emelia A.;
Miaoulis, George

Publication type:

Article

Evaluation of Health Care Service Diversification Options in Health Care Institutions and Programs by Portfolio Analysis: A Marketing Approach.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 48

By:

Walker, Lawrence R.;
Rosko, Michael D.

Publication type:

Article

Customer Awareness and Preferences Toward Competing Hospital Services.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 39

By:

Woodside, Arch;
Shinn, Raymond

Publication type:

Article

Consumer Versus Dentist Attitudes Toward Dental Services Advertising.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 30

By:

Hite, Robert E.;
Bellizzi, Joseph A.;
Andrus, David M.

Publication type:

Article

Health Care Marketing Warfare.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 17

By:

Malhotra, Naresh K.

Publication type:

Article

Problem Analysis: Application in the Development of Market Strategies for Health Care Organizations.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 5

By:

Martin, John

Publication type:

Article

A NEW MODEL FOR MARKETING HEALTH CARE AND SENIOR HOUSING SERVICES.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 1, p. 2

By:

Wolfe, David

Publication type:

Article