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FROM THE EDITOR.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 1
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- Publication type:
- Article
DOES ANYONE UNDERSTAND HMO ADVERTISING?
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 2
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- Publication type:
- Article
FACTORS INFLUENCING CONSUMERS' SELECTION OF HEALTH INSURANCE CARRIERS.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 6
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- Publication type:
- Article
PHYSICIAN ACQUISITION OF PRESCRIPTION DRUG INFORMATION.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 15
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- Publication type:
- Article
HOSPITAL BENEFIT SEGMENTATION.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 26
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- Publication type:
- Article
COMPETITIVE CONDITIONS AND HOSPITAL STRATEGIES: A MEMPHIS CASE STUDY.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 34
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- Publication type:
- Article
COMPARING PACKAGED GOOD AND INDUSTRIAL PRODUCT ANALOGUES FOR HOSPITAL MARKETING STRATEGIES.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 44
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- Publication type:
- Article
THE MARKETING PLANNING ORIENTATION OF HOSPITALS: AN EMPIRICAL INQUIRY.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 50
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- Publication type:
- Article
AN INITIAL MARKETING/FINANCIAL SCREEN FOR A MULTIPROGRAM URGENT CARE CENTER.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 61
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- Publication type:
- Article
THE MARKETING IMPLICATIONS OF A HOSPITAL-BASED SMOKING CESSATION PROGRAM.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 75
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- Publication type:
- Article
RESOURCE GUIDE.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 79
- Publication type:
- Article
Health Care Marketing: Issues and Trends.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
Hospital Marketing.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
HEALTH CARE MARKETING ABSTRACTS.
- Published in:
- 1986
- By:
- Publication type:
- Abstract