Found: 15
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Focus on Authors.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 921, doi. 10.1287/mksc.2024.focusonaus.v43.n4
- Publication type:
- Article
Editorial Board.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. ii, doi. 10.1287/mksc.2024.eb.v43n5
- Publication type:
- Article
Commentary on "Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors".
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 918, doi. 10.1287/mksc.2024.0802
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- Publication type:
- Article
Frontiers: Digital Hermits.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 697, doi. 10.1287/mksc.2023.0612
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- Publication type:
- Article
Frontiers: Can Large Language Models Capture Human Preferences?
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 709, doi. 10.1287/mksc.2023.0306
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- Publication type:
- Article
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 723, doi. 10.1287/mksc.2023.0019
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- Publication type:
- Article
Creation, Consumption, and Control of Sensitive Content.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 885, doi. 10.1287/mksc.2022.0453
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- Publication type:
- Article
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 840, doi. 10.1287/mksc.2022.0405
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- Publication type:
- Article
Advertising and Content Creation on Digital Content Platforms.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 734, doi. 10.1287/mksc.2022.0387
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- Publication type:
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 863, doi. 10.1287/mksc.2022.0379
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- Publication type:
- Article
Latent Stratification for Incrementality Experiments.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 903, doi. 10.1287/mksc.2022.0297
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- Publication type:
- Article
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 797, doi. 10.1287/mksc.2021.0426
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- Publication type:
- Article
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 817, doi. 10.1287/mksc.2021.0293
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- Publication type:
- Article
Uninformed Choices in Perishables.
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 751, doi. 10.1287/mksc.2021.0264
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- Publication type:
- Article
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
- Published in:
- Marketing Science, 2024, v. 43, n. 4, p. 778, doi. 10.1287/mksc.2021.0227
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- Publication type:
- Article