Results: 11
Focus on Authors.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 835, doi. 10.1287/mksc.2023focusonausv42n4
- Publication type:
- Article
Editorial Board.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. iii, doi. 10.1287/mksc.2023.eb.v42n4
- Publication type:
- Article
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 794, doi. 10.1287/mksc.2022.1416
- By:
- Publication type:
- Article
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 768, doi. 10.1287/mksc.2022.1413
- By:
- Publication type:
- Article
The Effect of Short-Term Rentals on Residential Investment.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 819, doi. 10.1287/mksc.2022.1409
- By:
- Publication type:
- Article
Augmented Difference-in-Differences.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 746, doi. 10.1287/mksc.2022.1406
- By:
- Publication type:
- Article
Cashing Out Retirement Savings at Job Separation.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 679, doi. 10.1287/mksc.2022.1404
- By:
- Publication type:
- Article
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 637, doi. 10.1287/mksc.2022.1403
- By:
- Publication type:
- Article
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 704, doi. 10.1287/mksc.2022.1401
- By:
- Publication type:
- Article
Paywall Suspensions and Digital News Subscriptions.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 729, doi. 10.1287/mksc.2022.1400
- By:
- Publication type:
- Article
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces.
- Published in:
- Marketing Science, 2023, v. 42, n. 4, p. 659, doi. 10.1287/mksc.2022.1397
- By:
- Publication type:
- Article